Overview
Inspired by the all-electric 2023 Cadillac LYRIQ, 60 Second Docs built an ambitious campaign anchored by a one-night-only immersive dining experience. A collaboration between two-Michelin-star chefs translated the vehicle's design and innovation into a five-course sensory journey, captured in a multi-part documentary and earning coverage in outlets like Variety. Built to introduce Cadillac's electric future to a luxury audience, the campaign earned tens of millions of impressions and millions of views — and drove double-digit lift in EV awareness and brand consideration in third-party brand studies.